WWW.DELL.COM.SG

Objectives of Dell

Many people are familiar with Dell's customer-focused direct business model, and the company's success in creating leading value for customers and investors. Less well known is the unique environment forged by Michael Dell and the people of Dell since the company's founding in 1984.

Below are the core elements of the Soul of Dell:
Dell believes in creating loyal customers by providing a superior experience at a great value. It is committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience.
Dell is committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy.
Dell believes in participating responsibly in the global marketplace and is committed to understanding and respecting the laws, values and cultures wherever they do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community, both personally and organizationally.
Dell is committed to operational excellence, superior customer experience, leading in the global markets we serve, being known as a great company and great place to work and providing superior shareholder value over time.

Features of Dell

Payment modes - As Dell takes in orders only via the internet customers can make payment via the following methods:
Credit Card/Charge Card
Telegraphic Transfer
Direct Deposit
Cheque / Bank Draft
Flexi Payment

Products and Services

Servers - Dell's standards-based PowerEdge line of servers is designed to provide customers affordable performance, reliability, and scalability. Options include high performance rack and tower servers for enterprise customers and aggressively priced tower.

Storage - Dell/EMC and Dell's PowerVault lines of storage products offer customers a comprehensive portfolio of cost-effective hardware and software products to store, serve and protect customer data. The portfolio includes external storage, tape backup products, network attached storage, fibre channel arrays, storage area networks, and rack solutions.

Printing and Imaging Systems - Dell features a wide array of Dell-branded printers, from photo printers for consumers to large multifunction lasers for corporate workgroups. The Dell printer product line is focused on making printing easier to buy, own, and use.

Workstations - Dell Precision desktops and mobile workstations are intended for professional users who demand exceptional performance to run sophisticated applications, such as three-dimensional computer-aided design, digital content creation, geographic information systems, computer animation, software development and financial analysis.

Notebook Computers - Dell offers four lines of notebook computer systems. The Latitude line is designed to address a wide range of business and organizational needs, including powerful performance, portability, and flexibility. Vostro notebooks are built with a focus on professional design, quality and value for small businesses. The Inspiron and XPS lines are targeted to customers who require high-performance computer systems.

Desktop Computers - Dell customers can select from four lines of desktop computer systems. The OptiPlex line is designed for corporate and institutional customers who demand highly-reliable, stable, manageable and easily serviced systems within networked environments. The Vostro line is designed exclusively for the unique needs of small businesses. The Inspiron and XPS lines are designed for home users requiring fast technology turns and high-performance computing.

Networking Products - Dell's PowerConnect switches connect computers and servers in small- to medium-sized networks. PowerConnect products offer customers enterprise-class features and reliability at a low cost.
Software and Peripheral Products - Dell offers a multitude of competitively priced software and peripheral products, including software, monitors, printers, handhelds, notebook accessories, networking and wireless products, memory, digital cameras, projectors and scanners. The company also offers several Dell peripheral products, including monitors and projectors.

Managed Services - Dell's wide range of IT management services allow customers to lower annual service costs and enhance performance without sacrificing control of their systems. Dell Managed Services assists customers in planning, deployment, maintenance, asset management, on-site field services and other related services.
Professional Services - Dell Professional Services help businesses utilize emerging technology, enhance efficiencies, reduce business risk and maximize return on technology investment. Using its expertise and best practices in technology consulting, application development, solutions integration, and infrastructure design, Dell designs, develops and implements end-to-end technology solutions.

Deployment Services - Dell's deployment services are designed to rapidly configure and deploy Dell systems and products into IT environments. Dell's custom factory integration services allow customers to configure systems to meet their specific hardware and software needs.

Support Services - Dell offers a variety of customized services and support programs tailored to meet specific customer requirements. Customers can select from four tiers of service levels through Enterprise Support for server and storage systems. Additionally, the company provides a limited warranty for all computer systems and offers 24 hour telephone and online technical support. Warranty upgrades and services such as CompleteCare accidental damage protection, At Home Service for technical support and Express Tech Support, give customers priority access to Dell's technical support team.

Training and Certification Services - Dell's training and certification programs appeal to businesses and consumers worldwide. The company's online training programs feature more than 1,200 courses for consumer, business and IT professionals. The courses are designed for all skill levels and range from personal finance to business productivity to IT certification.

Characteristics

A simple layout using white and different tones of blue to create a classy yet simplistic theme
The search mechanism, better known as a search engine enable the user to look for a particular product and technical support services. A site map also proved useful for easy navigation around the website.
The website categorizes the product according to the different product range the product belongs to. They are further classifiied according to the product for home, small business and large business usage. This enable customer to find the desired product in just two easy steps.
There is a special button to enlarge the font size of the wordings. This benefits the older customers who always felt that they have difficulties in seeing the small wordings on the monitor screen and encourages them to continue surfing the website.
Customers are unable to personally feel and touch the products when doing online shopping. Therefore Dell uses a lot of product image to let customer have a feel of what they are buying virtually.

Analysis

Comparing on a physical shop, online purchases can be made anywhere anytime as long as the customer has a internet connection. Dell also allow customers to customize the technical specification of the computer based on their own needs and also information on the different technical terms. A Dell forum is formed for Dell’s customers to interact and exchange various technical information and knowledge.